In today’s digital-first, on-demand world, customer loyalty is becoming increasingly difficult to retain. As the growing influencer market exposes consumers to a nonstop feed of emerging brands, a ...

As loyalty evolves, brands are redefining engagement through personalization, community, and meaningful customer ...

More than half of shoppers say they are more likely to sign up for a program during economic uncertainty, LoyaltyLion found.

As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to reflect the ability to reach and engage with target audiences. However, ...

According to a new report, Google’s growing number of Pixel owners are also the most likely to consider switching to other brands on their next upgrade, creating a problem for brand loyalty. Statista ...

As you develop your brand loyalty program and marketing strategies, it’s important to consider the distinct ways that different generations interact with brands. Here’s a guide to best practices for ...

When the time comes to get their next ride, new car buyers are willing to switch to another automaker much more easily today than in the past, but some brands are still holding their ground. A new ...

While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers ...

NEW YORK—As audiences fragment and the competition for the attention of consumers grows ever more heated, a new survey from Brand Keys highlights some of the companies and brands that are doing the ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

Opinions expressed by Entrepreneur contributors are their own. We’ve come a long way from the negative and misleading image of rewards programs only being for low-income consumers. I know millionaire ...

Accor uses their loyalty program to give increased access to sports, entertainment and food for travel savvy consumers.