Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

AI can verify claims, but it won’t choose the conclusions that benefit your business. Learn how framing turns proof into ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. We saw in 2024 the beginnings of “segmentless” shoppers — ...

Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.

Through in-depth qualitative research, we aligned on the following foundational principle for U of U Health: Caring Now, Pioneering the Future. This is a phrase that encapsulates the essence of the ...

I recently started working with a seed-stage healthtech company building AI-powered tools for midsize health systems. It has a brilliant product, strong traction and solid funding. But when I asked ...

MIAMI, March 14, 2025 /PRNewswire/ -- Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding More. Now live across the company's ...

ZURICH--(BUSINESS WIRE)--ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in electrification ...

General Motors has just stated that Chevrolet significantly elevated its brand positioning during the 2023 calendar year in Brazil. The automaker’s South American subsidiary highlighted that most of ...