The framing gap: Why AI can’t position your brand

AI can verify claims, but it won’t choose the conclusions that benefit your business. Learn how framing turns proof into ...
Forbes

The Power Of Archetypes For Strategic Brand Positioning: A 5-Step Approach

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...
Entrepreneur

All Startups Need a Well-Defined Brand Positioning Statement. Here’s a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...
Forbes

Why The Art Of Brand Positioning Needs The Science Of Investment

Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. Let’s talk about something I see all too often: E-commerce companies thinking that ...
Business Wire

ABB Underscores Focus on Electrification and Automation With New Brand Positioning and Tagline 'Engineered to Outrun'

ZURICH--(BUSINESS WIRE)--ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in electrification ...