Promotional merchandise, when chosen and tracked correctly, delivers some of the most measurable returns in a marketing budget.

When it comes to growing a business, there's definitely a wrong way to do branded merchandise. "A very old-timey thing to do — which companies are still doing for some reason — is that they just put ...

A series of converging trends, from digital fatigue to retail-quality expectations, are transforming branded merchandise.

Branded merchandise is evolving from a promotional giveaway into a strategic marketing channel as brands seek more meaningful ways to connect with consumers, employees and stakeholders in an ...

IRVING, Texas, April 30, 2026--(BUSINESS WIRE)--As brands and employers face increasing pressure to balance sustainability with performance, research from Promotional Products Association ...

Amanda Hofman is the Co-Founder and CEO of Go To Market, an enterprise specializing in sustainable and standout branded merchandise. Amanda’s journey into this venture was inspired by the challenges ...

As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in 2026. SEATTLE, WA, UNITED STATES, January 27 ...

Zagwear, a global branded merchandise agency headquartered in White Plains, NY, with offices across the US, UK, EMEA and APAC, has acquired Arrow Promotional, a NYC- and UK-based promotional ...

Premier Press, an award-winning creative production company soon celebrating its 50th anniversary, today announced it has acquired Glad I Did It! (GIDI) Promotions, a beloved Portland-based ...