4 in 5 Small Business Owners Say Their Marketing Barely Works. New Research Points to Why.

4 in 5 small business owners say their marketing is barely working. Enji’s State of Small Business 2025 report surveys 245 SMB owners on what separates the 20% who feel theirs is effective from the ...
Forbes

A 2024 Report Reveals Small Business Marketing Challenges

Despite an improving economy and record-setting consumer spending (The CNBC/NRF Retail Monitor shows total retail sales in the first quarter up 2.65% over 2023’s record-breaking sales totals), small ...
Restaurant Business Online

A look at Wingstop’s marketing evolution and potential

The chain is focused on getting new customers in the door and will start to feature more targeted messaging to reach that ...
Fast Company

Most small business owners have no clue if their marketing is working. That isn’t stopping them from spending more on it

Small businesses are committing more money to marketing this year than last, but surprisingly few have any confidence that their investment is paying off—even as more report using new tools like ...
The Business Journals

What are the best strategies for marketing a small business?

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. To uncover the most effective marketing strategies for ...
The Business Journals

5 tips for small business marketing in 2025

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The landscape of small business marketing continues to ...

Marketing Isn’t Communications: Why Confusing Them Can Hurt Strategy

Before a campaign launches, organizations need clarity on the story they are telling and the context in which it will be ...
Santa Clara University

Marketing Minor

The Department of Marketing offers a minor in marketing that provides a broader understanding of the customer experience that is critical to companies today. The minor core course provides a strong ...

CRM marketing automation workflows are draining budgets without delivering results

Nutshell reports that poorly configured CRM marketing automation workflows waste budgets and fail to engage audiences due to ...
Entrepreneur

3 Reasons Your Marketing is Failing (And How to Fix It)

Do you ever want to pull your hair out when you start to think about marketing your business? If you’re nodding, you’re not alone. There are endless ways to market your business, which can be super ...
Santa Clara University

10+ Types of Marketing for Modern Brands

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...
Entrepreneur

What Is B2B Marketing?

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...