B2B decisions aren’t purely rational. Emotion drives buyer behavior and shapes how companies lead, sell, and operate. Here’s ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

We have reached a pivot point in the evolution of B2B buyer behavior, with significant implications for marketers of enterprise-grade products and services. Here’s what you need to know. The age of ...

Consumers are moving away from disposable products and toward durable, specialized goods. Here’s why quality-first retail is gaining momentum in 2026.

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Columnist Dennis Sun writes, "It is no surprise grocery shoppers’ behavior has changed in the last year, mostly driven by economic pressures. But, ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Walmart’s top executives said Wednesday consumer behavior would be tougher to predict next year as financial strain pushes customers to be more cautious about spending their dollars. The retail ...

Cox Automotive’s Jeri Reichel explains why digital retailing and omnichannel strategies are now critical for dealers to stay competitive.