Nutshell reports that while email marketing yields high ROI, most teams fail to effectively measure its revenue impact.

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

The truth is that email marketing is far more complicated than you may believe. There are many professionals out there that will tell you to use it because it is still effective and works wonders but ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

As an email marketing professional, there are several tips and tricks when it comes to deploying successful email marketing campaigns. Typically, there are four mistakes that immediately stick out.

Email is already a favorite tactic for many marketers and, according to new research from Ascend2 and RPE Origin, those who are adding artificial intelligence (AI) into the mix are finding it can ...

Email marketing services company Campaigner has updated its email marketing toolset expanding its segmentation capabilities and its workflow functionality. The update brings marketers more targeting ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Explore the best Email marketing platforms Nigerian businesses can use in 2026 to automate campaigns, engage customers, and ...