When picking out a car, color might not be thought of in the same vein as reliability or specs. Still, it can affect how we perceive our own vehicles, as well as how other drivers may see us.

If you plan to sell your car someday, avoiding this color might be wise.

Believe it or not, most luxury cars are not McLaren orange, or even Ferrari red. They're "arctic," or "diamond," or "fog." In short: White. Silver. Grey. The feeling, experts say, is that those hues ...

Seeing as the most common color choices today are white, black, silver, and gray, the rarest car color is only getting rarer. We'll get into the specifics later, but it's important to note why some ...

The vehicle buying process is rife with complications, with customers forced to consider myriad factors to reduce potential vehicle depreciation. However, one factor that customers may not always ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a noted automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

(iSeeCars) – A car’s color can help or hurt its resale value, according to a recent analysis by iSeeCars.com. After comparing prices of more than 650,000 recently sold three-year-old used cars, ...

Take a stroll around a vintage car show, and you’ll see pops of color everywhere. You might spot a 1969 Plymouth Roadrunner in bright yellow, a common color in the muscle car era, or a 1975 Chevy Nova ...

Do you take resale value into account when shopping for a new vehicle? You're not the only one. But make and model aren't the only factors when it comes to figuring a used car's worth — so is color, ...

Followed by purple, red and green. Wait, you say, those are all actual, vivid colors. This finding flies in the face of consumer behavior, as the vast majority Americans buy cars that are white, black ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (iSeeCars) — When it comes to the most ...