If you're a dedicated cruiser who loves the polished, premium vibe of a Celebrity Cruises ship, your loyalty to the fleet is about to get a whole lot sweeter. In a major move designed to reward its ...

Royal Caribbean Group is on a mission to deepen loyal passengers’ engagement across its three cruise lines — Royal Caribbean, Celebrity Cruises, and Silversea. Earlier this year, the company ...

Royal Caribbean Group is raising the bar for loyalty across the vacation industry with the introduction of Points Choice, part of a groundbreaking new program created to give loyal guests something ...