Google Analytics adds source grouping and hostname filtering

Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance analysis ...
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Google Announces New GA4 Features As Universal Analytics Sunset Nears

GA4 introduces AI-generated insights for faster decision-making. New cross-channel reporting features improve campaign visibility. Enhanced budgeting tools help optimize marketing spend across ...
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Google to auto-link Ads accounts with YouTube channels

Automatic linking rollout: From June 10, unlinked Google Ads accounts will be automatically connected to YouTube channels, ensuring video data is available without extra setup. Expanded analytics ...
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YouTube Introduces ‘Ask Studio’ AI For Channel Analytics

Ask Studio is an AI chat interface in YouTube Studio that can summarize analytics data. It provides data through conversational, real-time answers. Ask Studio available in the United States and ...