Coca-Cola is embedding AI across its marketing operations, from campaign production to product experimentation.

Rami Sabanegh, Coca Cola's vice president of strategy for Europe says health-conscious consumers have high standards today.

Ever wondered exactly what effect those sweet, sugary drinks might be having on your teeth? We know fizzy drinks like Mountain Dew and Coca-Cola aren't great for the old gnashers, but the video above ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...

Coca-Cola has done it again… And not in a good way. The multi-billion dollar beverage company caught heat last year after releasing an AI-generated holiday commercial that many people were less than ...