Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

'Tis the season of Coca-Cola Santa, those adorable animated polar bears, and limited-time holiday flavors, like the new ...

Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves. Last month, on a sunny ...

Beverage maker Coca-Cola has slowly been announcing the cancelation of brands over the last few months, this week they officially announced they are cutting the number of brands they offer in half: ...

Welcome to You Are What You Eat...Or Are You?, a mini series about the ways that we project our identities through food. Almost two years ago the Coca-Cola Company discontinued Tab—America’s ...

ATLANTA, Ga. (BRPROUD) – Say it ain’t so! December 31 marks the end of not only 2020, but a part of soda history. TaB diet soda is no more when the calendar turns to 2021. This ends a 57-year-run as ...

Fans kept the brand alive despite minuscule sales; now Coke says it's time to let go. The TaBaholics saw it coming: those iconic pink cans of their favorite low-cal soda brand were becoming harder and ...