Coca-Cola is among the globe's most well-known brands, a status achieved by not only the drink itself, but packaging, too. First bottled in 1899, the soda's distinct look formed over decades of ...

Weeks after announcing it will sell a majority stake in its biggest bottler in Africa, Coca-Cola has sold its holdings in a major domestic bottling partner. Coca-Cola last week said it sold its ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...