In recent years, college athletics has undergone a transformation. Once the realm of amateur students, college sports ...

If you were to join a team meeting at Parity on any given day, you might sense something unusual. One colleague may have just returned from a strength session. Another might be joining from an airport ...

A small number of college athletes seek big NIL deals. Most invest time, money, and anguish in their decision. Here is our ...

The new name, image, and likeness (NIL) guidelines allow college athletes to make money from sponsorships, social media, and brand deals. A revenue-sharing lawsuit allows schools to share a percentage ...

President Donald Trump signed an executive order Thursday that is intended to bring order and stability to college sports, though NCAA and conference leaders still stressed that federal legislation is ...

For local athletes and their families, the recruiting process can be a stressful one. Some won't get as much interest as they expect or feel they deserve. Some will get so much that it's difficult to ...

The College Sports Commission reported Thursday that more than 8,000 name, image and likeness deals, valued at nearly $80 million, between third-party businesses and student-athletes have been cleared ...