Until a few years ago, all I really knew about color theory for clothing came from 30 Rock. Liz Lemon, holding up a neon green bridesmaid’s dress, bemoans that she can’t wear the color because “the ...

The Tsimane’ people of the Amazon (pronounced chee-MAH-nay, roughly) hunt, farm, and forage. They don’t have a lot of technology. And if you talk to them about the colors they see in the world, they ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

Starting to go gray doesn’t have to mean the end of dyeing your hair to match the color you’ve always had, or even dyeing it a new color altogether. In fact, having gray hair as a base gives you more ...

Rochester Institute of Technology color scientists know why the color of the dress that went viral has some people seeing blue/black and other seeing white/gold. “An aspect of color perception is ...

Does your neutral decor leave you feeling a little bland? You can easily liven it up with a bright pop of color that will lift the space instantly.

The color wheel was first developed by English mathematician and physicist Sir Isaac Newton, who discovered that white light (what we perceive as colorless daylight) is composed of a spectrum of ...

Pantone has announced the official color of the year for 2026: a shade of white called “Cloud Dancer.” Also known as Pantone 11-4201, Cloud Dancer is “a billowy white imbued with a feeling of serenity ...

Not since Monica Lewinsky was a White House intern has one blue dress been the source of so much consternation. (And yes, it's blue.) The fact that a single image could polarize the entire Internet ...