Forbes contributors publish independent expert analyses and insights. In the age of Google and now ChatGPT, we take quality search for granted. We’re used to having information at our fingertips, but ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage — which products they search for, how they navigate categories and brands, which activity correlates ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. What were you searching for again? Can’t find it on the website — ...

E-commerce search startup Deft is releasing a multimodal search function for users to get better results. The company, which opened its service to beta users in May, has rolled out the new search ...

What was that you were searching for? Many e-commerce sites don’t have a clue, so customers give up and leave in a huff without spending a dime. Vector search is solving the problem. At the website of ...

The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to ...

ERGO NEXT reports on seven growing retail and e-commerce trends, including hyperpersonalization, AI visual search, and social commerce.

As Google’s AI Overviews move from experiment to default, brands face a fundamental shift in visibility, control and customer acquisition. Unsplash+ The rules of online visibility have changed. For ...

Search engines are powerful tools for guiding shoppers to relevant products on online retail sites. However, to maximize revenue and deliver the best possible shopping experience, relying on search ...