The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

In a consumer economy where affinity groups are increasingly discrete and harder to target efficiently, and machine learning is tapping into the power of each shopper’s data, the retail industry faces ...

Sustainability is a global buzzword and is defined as avoiding the depletion of natural resources to maintain an ecological balance. Sustainability in a brand’s supply chain represents efforts to ...

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Opinions expressed by Entrepreneur contributors are their own. Brand leaders have to focus on strategic decision-making and improving customer experience, especially as the world is going through ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

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SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

ConsumerAffairs gives consumers the opportunity to write reviews for everything from insurance companies to cell phone providers and clothing stores. But what effect do these reviews have on others ...