Understanding what your customers are thinking and why they do what they do can make all the difference in your sales. Beauty giant Neutrogena has invested time and money into consumer psychology — ...

Discover how inflationary psychology influences consumer behavior and market trends. Learn the effects on investments and economic stability in an inflationary environment.

A new study published in the Journal of Consumer Psychology reveals a hidden tension in ethical consumerism: While consumers ...

Ah, summer. Beach days, iced lattes, slow mornings by the pool…what’s not to love? The sun is shining, temperatures are rising, and our moods are on the upswing. Yet, summer isn’t just for suntans and ...

We'll be in your inbox every morning Monday-Saturday with all the day’s top business news, inspiring stories, best advice and exclusive reporting from Entrepreneur. I understand that the data I am ...

The psychology of red in branding and consumer marketing. Red evokes both strong positive & negative associations. Using red can affect mainstream appeal and luxury.