IntroductionOnce again, this is an introduction to a book that I have long wanted to read but have kept in my 'to-read' pile.
Our modern consumer society allows us to define our identity simply through our wants, relieving us from the pressures of having to first answer deep existential questions about ourselves. For ...
Example of an advertisement that connects the individualist element of self-identity to consumerism. Source: Toyota Scion The world is complicated these days; it has gotten to the point where even ...
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