Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster.

You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

Katharine Beer is a writer, editor, and archivist based in New York. She has a broad range of experience in research and writing, having covered subjects as diverse as the history of New York City's ...

Contexts provide information that is central to understanding the meaning of events. Studies of associative learning, including Pavlovian fear conditioning and extinction, in animal models and humans ...

An advertisement that is targeted to the user based on words entered into a search engine or from a profile of the user's purchasing or Web surfing habits. There is no doubt that contextual ads can ...

Agentic AI systems need a deep understanding of where they are, what they know, and the constraints that apply. Context engineering provides the foundation. Enterprises have spent the past two years ...

Ami Ben David is the co-founder of EverythingMe. A seasoned veteran with experience as a founder, an executive and a VC, Ami is in charge of EverythingMe’s marketing and strategy. Everybody in tech is ...