The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Patti Boyle As marketers ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Tran, chief strategy officer, Teads. In preparation for the cookieless future, ...

Is ad tech’s cookieless future bright or bleak? “We are about to find out,” said Boris Mouzykantskii, CEO and co-founder of IPONWEB, speaking onstage at AdExchanger’s Programmatic IO event in New York ...

It’s no secret: the digital marketing world is fast approaching judgment day. Soon, third-party cookies will no longer be allowed to track individuals across the web, harvesting reams of information ...

Marketers are finding themselves in a prolonged journey to the cookieless future, with Google’s recent announcement that third-party cookie blocking will commence in late 2024. Despite the delay, ...

More than two years ago, Google fired the starting gun in the ad industry's race towards a cookieless future. While some progress has been made in advance of the impending sea change in digital ...

Digital advertising for product and service discovery is experiencing a boom. A 2021 study found that 90% of respondents (e-commerce merchants) said their online revenue increased at least a bit ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In 2020, Google announced its plan to phase out third-party cookies, ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC and beyond are preparing for the shift towards a privacy-first ...