There's plenty of creative energy on show this week, from Zendaya's playful dreamscape for her collaboration with sportswear brand On, to the WNBA's throwback ahead of its 30th season. Brands are also ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

Cuebiq’s foot traffic measurement now powers PadSquad’s high-impact display and video creative, connecting digital campaigns to real-world visitation ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...

X's AI ad system Grok automates campaign creation and targeting to recover revenue lost after advertiser exodus, but faces ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok published new data on the effectiveness ...

From Cannes Lions to One Show, a parallel economy of campaigns built for juries only is quietly corroding creative ...

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising campaigns ever created. From WWF’s heartbreaking appeals to stop poaching, to ...

Jeff Kaplan is CEO of Tara Media, a full-service, data-driven marketing and creative services agency with media buying solutions. For mission-driven organizations, storytelling is more than a ...

Amazon Ads has launched two AI-powered tools in India. The Creative Agent and Ads Agent AI tools have been introduced in the ...