Commenting on creative work is like commenting on someone’s baby. You need to be ready for the baby’s parents to by insulted by what you think is constructive criticism. Procter & Gamble developed a ...

In this brave new advertising world, brands are built under ever-changing circumstances; every client needs a true business partner, and agencies need to be able to address challenges with creative ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

When working with a creative team to get your marketing messages across, it’s essential to get your brief spot-on. And yet this often doesn’t happen. Creative teams find themselves struggling to ...

Sustainability isn’t just a marketing directive anymore — it’s a battleground. For the first time, the loaded question of “What is the business case for packaging sustainability?” is very clear. As ...

Developing a Creative Brief is a bit like throwing a perfectly aimed stone, right into the centre of a lake. Video and Animation content is essential when bringing websites and social media to life, ...

The creative brief has been written by BBH’s chief strategy officer, Will Lion, who stated “this might be the most important brief you ever work on”. The brief asks that the industry create to ...

The traditional advertising creative brief has a history dating back to 1863. That year, President Lincoln was asked to speak at the dedication of the Soldiers National Cemetery in Gettysburg, ...