Can a one-arm handstand ever be mistaken for a basketball slam-dunk? Nike says yes, and the global sneaker maker is suing CrossFit CityPlace in West Palm Beach over CrossFit’s one-arm handstand logo.

Nike’s “Jumpman” logo is an indelible piece of American branding history. One need not even be familiar with the company’s famous Michael Jordan-inspired sneakers to recognize it immediately. It’s a ...

Jamie McDonald, organizer and sponsor of the major CrossFit-style events does not foresee the local tournaments being affected as CrossFit Inc. navigates through current treacherous waters. Greg ...

Reebok’s CrossFit logo will become the symbol of the fitness brand as the Adidas AG unit seeks to revive sales that have fallen for four of the last six years. The red delta sign will be added to ...