Add Yahoo as a preferred source to see more of our stories on Google. MSC Cruises has agreed to comply with the ASA resolution over advertising LNG as ‘cleaner fuel’ (Getty Images) MSC Cruises has ...
The rulings underscore growing pressure on travel marketers to back up climate claims. LNG may reduce certain pollutants compared with heavy fuel oil, but it doesn’t make a cruise “green” on its own.
MSC Cruises has agreed to remove advertising statements which promoted liquefied natural gas as “cleaner fuel” after an environmental NGO submitted a complaint. The Advertising Standards Agency (ASA) ...
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