Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly ...

Meta will have to limit the reach of its personalized ads in the European Union. The region's Court of Justice has ruled that Meta's Facebook brand will need to obtain consent before delivering at ...

Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when creating custom ...

Tech companies like Google and Meta are letting users control what types of advertisements they’re shown online, a move that aims to address the power disparity between marketing companies and ...

Microsoft has just announced six new updates for March. Let’s dive in. What’s new. Code-free custom conversion setup wizard. Microsoft has simplified the process of setting up custom conversion ...

Digiday on how The Guardian is trying to create more custom ad experiences to combat ad-blocking. While details are still being hammered out, the goal is to provide an alternative to the approaches ...

Paramount is the latest company to introduce custom ads that appear mid-show. Paramount is the latest company to introduce custom ads that appear mid-show. is features writer with five years of ...

Google is ending ad customizers for text ads and Dynamic Search Ads. Advertisers must transition ad customizers to responsive search ads by that deadline. This continues Google's push for responsive ...