Disney's "Star Wars: The Mandalorian and Grogu" tallied $12 million in Thursday night previews, the lowest collection of advance tickets in franchise history.

He also writes obsessively about the box office, charting the many hits and misses that are released weekly, and how their commercial performance shapes public perception. In his time at Collider, he has also helped drive diversity by writing stories about the multiple Indian film industries,

The history of the modern box office and film industry is permanently entwined with "Star Wars." While Steven Spielberg's "Jaws" got the ball rolling, the debut of George Lucas' sci-fi film in 1977 gave rise to the merchandise and sequel-driven economic model that Hollywood has been pursuing for almost 50 years.