With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...

Perfecting the customer journey is the goal of every marketer — delivering targeted, personalised and relevant offers to build loyalty and increase revenue. Of course, many organisations view this ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Since a full Google DMP (data management platform) solution that will bridge the gap is still not on the horizon, the most reasonable thing a marketer can do is to try to get a channel and technology ...

The strength of a DMP (data management platform) is in its core -- the technology that processes and organizes vast amounts of data on behalf of clients, and presents it in an easily manageable ...

Having grown an ad network business in two years to a nearly $30 million run rate in 2011, most ad technology executives would have been satisfied. But, CEO Andy Monfried saw another future for his ...

This industry loves a good acronym. First it was DSP (demand-side platform), then came DMP (data-management platform), and now we have CDPs to contend with. A CDP is defined as a customer-data ...

Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with increased pressure from privacy regulation as well as Apple ITP ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...