Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross-channel measurement of advertising effectiveness that can foster more accountability and ...

The chief executive officer of an Australian civic engagement platform described his U.S. business as “building fast” in the 18 months since he relocated to the country, but he and two municipal users ...

The numbers paint a clear picture: We have a fundamental bottom-line problem with engagement. A report published by Gallup in late 2017 found that the problem is pervasive and global. In fact, ...

I recently had the pleasure of opening and moderating the first day of the 2014 Colorado Health Symposium, which had as its theme “Transforming Health: The Power of Engagement.” I found thinking about ...

Eight months after it organized a task force to define the meaning of advertising and media engagement, and to help develop metrics for measuring it, the Advertising Research Foundation Monday said it ...

In recent years, almost all of our online activity has come to be defined by engagement. Whether you're posting a picture on Instagram or attempting to convert traffic into leads for your SaaS ...

Streaming media has undergone rapid growth and evolution over the past few years, with ad-supported models gaining traction – evidenced by the success of Netflix's "Basic With Ads" tier now counting ...

“Engagement” is a word that gets tossed around frequently in discussions surrounding K-12 education. But what exactly does it mean? The National PTA recently highlighted the need for a common ...

Elizabeth Dunn is a Ph.D. student in information science at the University of North Texas. She also works as the marketing and communications manager for the College ...

B2B organizations are beginning to see better engagement with their audience, whether it’s through marketing automation software, CRM or other channel-specific technology. We asked a variety of ...