Google is adding new creator, video and measurement capabilities to Demand Gen campaigns as it pushes YouTube further into performance advertising as announced today at Google Marketing Live 2026.

Discover how YouTube is transforming advertising with innovative AI tools and seamless one-tap experiences, enhancing engagement and effectiveness for brands and creators alike.

Google has launched a new newsletter-type update specifically for Demand Gen campaign changes, in order to help marketers make the most of the latest tools and features for their YouTube promotions.

Google wants brands to rethink their approach to performance marketing, so on Thursday the company announced it is testing new tools to connect video ads through messaging with support from "Demand ...

Demand Gen campaigns will have additional placement options starting in March 2025. Demand Gen campaigns will offer vertical video formats to be eligible for YouTube Shorts, coming late February 2025.

Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts. Google updated reporting for Demand Gen campaigns, giving advertisers more ...

Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up ...

AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Fospha, a full-funnel marketing measurement platform, has launched its latest research Playbook spotlighting YouTube and Demand Gen as key drivers of ...

I heard Google's display campaigns are changing, but I have no idea what is changing or how.' Starting in June 2026, Google began a phased release to integrate Google Display Network (GDN) display ad ...

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail. As a Google Ads practitioner, you probably spend the bulk of your time ...

Demand Gen campaigns in Google Ads can now optimize toward view-through conversions on YouTube. Commerce Media Suite is expanding to Demand Gen inventory in Google Ads. Google teased additional Demand ...