Spirits giant Diageo is exploring the sale of Cîroc Vodka after the brand’s association with the now-disgraced music mogul Sean ‘Diddy’ Combs. London-headquartered spirits group Diageo is e ...

Diageo (DEO) is exploring a sale of Ciroc Vodka, a brand once backed Sean “Diddy” Combs, Aaron Kirchfeld, Dinesh Nair and Ruth David of Bloomberg report, citing people familiar with the matter.

(Bloomberg) -- British spirits group Diageo Plc is exploring a sale of Cîroc Vodka, a brand once backed by music mogul Sean “Diddy” Combs, according to people familiar with the matter. The company has ...