More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study) because it offers an abundance of exciting opportunities to connect and ...

In today's world, outdoor displays are increasingly adopting touch-free interaction methods. Technologies such as gesture ...

"By using our engine to deliver streaming ads when the energy grid has more renewable energy generation in it, this works ...

It launched an antitrust investigation into Google’s digital ad dominance in 2021. British and European regulators are also looking into whether an agreement for online display advertising ...

In a class action to be filed by February 14, 2025, Maurice Blackburn Lawyers will argue that Google’s ad technology platforms dominate the open display advertising industry, serving ...