We caught up with marketers and those who care about marketing to discuss the most overused words and phrases of 2020. COVID-19 left all of us in new territory. At work. At home. In our personal lives ...

WEST LAFAYETTE, Ind. — Purdue University is teaming with Simplilearn, an international online training company, to offer a new Post Graduate Program in Digital Marketing. The online program offers ...

If companies don’t adapt their marketing and content strategies during these times to drive loyalty, they risk losing customers to brands that do. There's a saying in the marketing world: the top 20% ...

As expected, the pandemic brought an increase in law firms' use of and reliance on digital marketing and social media, and they are getting better at it. Law firms leaned in hard on webinars, paid ...

Digital marketing, at the turn of the 21st century, seemed to change everything for the brands that mastered it, especially the early adopters. Beyond its ability to expand reach and frequency—and ...

The business of marketing content moved away from traditional pillars like billboards and 30-second spots long ago. Digital platforms are now taking an increasing portion of budgets in order to spread ...

The pandemic’s arrival forced a huge portion of commerce online, which led companies in nearly every industry to beef up digital marketing of their products and services. While digital marketing isn’t ...

Opinions expressed by Entrepreneur contributors are their own. Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so ...

Google’s push to phase out third party tracking cookies — aka its ‘Privacy Sandbox’ initiative — is facing a competition challenge in Europe. A coalition of ...

Inside the George H. Brimhall Building on BYU's campus is a lab that sees 30 students every week. They come on their own time and receive no pay, but they do digital marketing work with organizations ...

In August, Salon reported that the Republican National Committee (RNC) had paid about $5 million to a mystery marketing services company called Digital Consulting Group LLC, starting with a $2 million ...