We caught up with marketers and those who care about marketing to discuss the most overused words and phrases of 2020. COVID-19 left all of us in new territory. At work. At home. In our personal lives ...

WEST LAFAYETTE, Ind. — Purdue University is teaming with Simplilearn, an international online training company, to offer a new Post Graduate Program in Digital Marketing. The online program offers ...

If companies don’t adapt their marketing and content strategies during these times to drive loyalty, they risk losing customers to brands that do. There's a saying in the marketing world: the top 20% ...

As expected, the pandemic brought an increase in law firms' use of and reliance on digital marketing and social media, and they are getting better at it. Law firms leaned in hard on webinars, paid ...

Digital marketing, at the turn of the 21st century, seemed to change everything for the brands that mastered it, especially the early adopters. Beyond its ability to expand reach and frequency—and ...

The business of marketing content moved away from traditional pillars like billboards and 30-second spots long ago. Digital platforms are now taking an increasing portion of budgets in order to spread ...

The pandemic’s arrival forced a huge portion of commerce online, which led companies in nearly every industry to beef up digital marketing of their products and services. While digital marketing isn’t ...

Opinions expressed by Entrepreneur contributors are their own. Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While 2020 brought about incredible challenges, it also unlocked new opportunities to ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...