Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Learn about cost per thousand (CPM), its definition, its role in digital marketing, and how it compares to CPC and CPA for ...

Although the digital TV video and streaming worlds are expanding, overall digital video advertising has not really moved the needle in terms of a more personalized approach, according to a new study.

NEW YORK—The IAB has released new data showing record breaking levels of digital advertising, with particularly rapid growth in social media and digital video advertising in 2025. The newly released ...

Digital marketing is entering a new phase where traditional tactics are no longer enough to drive consistent growth. Bus ...

New research outlines how rising acquisition costs, creator ecosystems, and retention strategies are reshaping digital ...