As science races to address COVID-19, among the weaknesses highlighted by the pandemic is our inability to rapidly develop clinical guidelines, related decision supports, and quality measures to ...

It’s more than just the lack of standardization of currency and metrics out there for digital measurement, it’s about merging panel-based and server-based measurement. CRE, the group of senior ...

OSHA requires PPE to properly fit each worker. Learn how poor PPE fit creates compliance risk, common violations, and how ...

On August 28, 1922 America’s first radio advertisement was broadcast on New York City’s WEAF. It lasted ten minutes and promoted the Hawthorne Court Apartments in Jackson Heights. The marketers’ gripe ...

Measurement-based care has transformed the identification and management of physical health diagnoses. By the 1950s, blood pressure cuffs became the standard of care for monitoring high blood pressure ...

The rise in adblockers and super apps, coupled with the leapfrogging to mobile-first markets, makes Asia very different when we think about measurement for advertising. Yet we have never really ...

Pharma digital success is still largely defined by top level engagement metrics such as page visits, time on page, and ...

Attribution and incrementality quantify different things: Attribution looks at the touch points along the journey that have impacted purchase. It’s correlative rather than causal because while it ...

This story was originally published by our sister station SVC. This looks like a shockingly useful must-have. The T1 Tomahawk Digital Tape Measure is the world’s most productive tape measure ...

Ever found yourself frustrated with inaccurate measurements that ruin your DIY projects? Imagine transforming your measuring tasks with a tool that combines the best of digital and laser technology.