In a move aimed at generating revenue from the vast amount of data the social networking behemoth has accumulated about its millions of users, MySpace unveiled plans today to launch a new advertising ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...