E.l.f. Beauty’s stock surged after a raised outlook for both sales and profit, as demand for cosmetics keeps growing.

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the ...

McCarthy tells PEOPLE that she sees the new ad spot as a "love letter" to the Latinx community ...

E.l.f. Beauty is growing its top line rapidly by attracting cost-conscious consumers.

E.l.f. Beauty said its acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the company's net ...

E.l.f. Cosmetics tapped Melissa McCarthy for a telenovela-inspired Super Bowl campaign that playfully nods to Bad Bunny’s halftime show.

Get this limited-edition complexion bundle to achieve effortless cloud skin this winter. $36 at e.l.f. Cosmetics ☁️ For $36, you can get this exclusive new Cloud Skin Bundle with the viral Halo Glow ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. NYX's Matte ...

The cosmetics stock has blown past the S&P 500 during the first few weeks of the year.

Hailey Bieber’s beauty brand delivered an ‘outstanding quarter’, prompting owner e.l.f. Beauty to raise its profit forecast ...