The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Not an easy task!

The Elf on the Shelf has become one of the most beloved holiday traditions. Turning ordinary December mornings into moments of magic, surprise, and laughter. These 100+ Elf on the Shelf ideas are ...

It’s that time of year again: Stores are blaring Christmas carols, Hallmark unleashes its annual onslaught of binge-worthy holiday movies, and Elf on the Shelf appears to act as Santa’s spy and tattle ...

Love them or hate them, the mischievous Elf on the Shelf has become a one of the most popular Christmas traditions. But coming up with 24 days of Elf on the Shelf ideas isn't always easy, especially ...

Elf on the Shelf has been around for nearly 20 years (Picture: The Lumistella Company) Elf on the Shelf has been a Christmas tradition in many households since the concept was first invented in 2005.

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...