About a year ago, I was at a meeting with a potential new client. As we were talking, the CEO lamented how it was so hard to find people with my set of skills. My smart-ass -- but sadly accurate -- ...

You can integrate email marketing into SEO strategies by driving email sign-ups via web pages, using email as a keyword ...

Mailchimp's email-SMS combination plans include capabilities like Generative AI features and audience segmentation.

Departments and programs across the College of Arts and Sciences use mass email communications and marketing for various communication goals. Email can be sent to internal audiences (UAB employees and ...

Email marketing is a long established method for effective communication with existing and potential customers. Luckily, long gone are the days of complex and time consuming processes needed to send ...

Digital marketing is reshaping the way advisors connect with prospective clients. Email marketing is one branch of that and it can be an effective way to communicate with clients while fostering trust ...

Although you hear far less these days about email marketing than social media strategy or the need for customer analytics technology, it still accounts for about 9.6 percent of the typical company's ...

Marketing a law firm can be increasingly challenging. Finding new employees to work for a law firm can also be equally challenging. One way a law firm can help itself is through email marketing. Email ...