Former India captain and batting legend Sachin Tendulkar penned an emotional tribute to Indian advertising icon Piyush Pandey, who breathed his last on Friday, October 24. Piyush Pandya passed away at ...

Mumbai: Veteran actor Gajraj Rao paid a heartfelt tribute to advertising legend Piyush Pandey. In his latest Instagram post, he remembered him as the “Sam Manekshaw of Indian Advertising.” Rao praised ...

For decades, aspiration was one of the central emotional contracts in Indian advertising. It worked because the underlying promise — defer now, receive later — held. That logic is now eroding.

Let's take a look at 5 beauty ads in India that broke stereotypes and changed the game.