Audacy has unveiled the latest edition of its State of Audio reports, tapping into trends for broadcasters, podcasters, and brands looking to capitalize on both. Shifts in creativity, artificial ...

Marketing campaigns often fail when the creative misses the mark. The product may be good and the targeting accurate, but the message doesn’t connect emotionally with the intended audience.

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

Emotion is a multiplier of effectiveness Over-optimisation has diluted impact Emotion drives memory, pricing power, and ...

Consumer engagement tied to emotions isn’t just a blip across the ad industry during the holidays -- it is reshaping purchase habits that marketers can use to drive year-long success. Developers at ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

Three researchers from University of Georgia published a new Journal of Marketing study that examines how experiencing positive emotion when searching online for a product can impact what consumers ...

They say a picture paints a thousand words, and facial expressions certainly do just that. How many times have you caught yourself in an expression of emotion (think John Lewis’ Christmas adverts), ...