New items introduced to Eton's Beatles collection, which features limited-edition luxury shirts and accessories inspired by the group and its iconic albums. By Rudie Obias If you purchase an ...

The actress and auteur wears four custom Eton shirts: “She represents the shift in menswear — a move toward deeper cultural resonance, individuality and relevance — and brings that clarity to Eton.” ...

Eton Shirts AB and Valtech RADON have won the Retail category at The Drum Awards for Creativity. Here is the award-winning case study. Eton Shirts is a Swedish premium men’s shirt brand, dating back ...

With the introduction of its first T-shirt, Eton proves that there’s no excuse for shabby basics––especially when they can look and feel great. The venerable shirtmaker has been in operation for 90 ...

Luxury shirting purveyor Eton has lifted the veil on a fresh capsule of button-up tops inspired by The Beatles. The range, which is set to launch this fall, includes eight lauding designs, each ...

Winning The Drum Awards for Social Retail Gold is Valtech Radon and Eton with ‘Eton Ticket To Buy’. Here is the award-winning case study. Eton Shirts, a Swedish premium shirt brand founded in 1928, ...

Watching one sad, neglected suitcase do another slow, ambling loop on the airport conveyor belt while patiently and hopefully waiting for your own to magically appear through the shielded black ...

Eton Shirts and So Real have partnered on a 3D visualisation of a real garment using CT scanning technology. Tech firm So Real has partnered with a fashion manufacturer Eton Shirts to produce what it ...