A new nine-market European study finds 96% of advertisers plan to hold or grow audio spend yet audio captures just 5% of ad ...
Meta could face daily fines for violation of Europe's Digital Markets Act, while Apple revamped conditions on its App Store in Europe to meet EU guidelines. By Scott Roxborough Europe Bureau Chief ...
Meta Platforms META2.41%increase; green up pointing triangle plans to give European users of Instagram and Facebook the option of receiving what it says are “less personalized ads,” a concession to ...
The European ad industry’s anti-fraud programmes prevented €3.45 billion in potential Invalid Traffic (IVT) losses in 2023, reducing those losses by 69 per cent compared to the amount that would have ...
Privacy officials in Europe have ordered Meta to stop serving behaviorally targeted ads to residents of the European Union as well as Iceland, Liechtenstein and ...
Starting July 1st, Meta will add “location fees” to ad buys targeting users in six countries — effectively offloading the cost of European digital services taxes onto the advertisers themselves. The ...
Meta, under legal pressure in the European Union over a binary “pay us or consent to ad tracking” choice it currently offers regional users of its social networks Facebook and Instagram, is changing ...
Europe's top court has found against Meta Platforms (NASDAQ:META) over its approach to data retention in its continental ad business -- a ruling set to add hurdles for social media names looking to ...
In response to the European Union’s incoming regulation of political advertising, Meta said on Friday that it will stop selling and showing political ads in the EU from October. Calling the ...
Instagram and Facebook users in Europe now have a choice to opt out of targeted ads if they pay for a monthly subscription. Starting in March, an additional monthly fee of €6 ($6.37) on the web and €8 ...
Meta will start billing advertisers directly for Europe's digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend. Starting July 1st, Meta will add “location fees” to ad ...