If you are building a startup long enough, someone will ask for your business plan. Sometimes it is an investor. Sometimes it is a bank. Sometimes it is just you, staring at a blank Google Doc at 11 p ...

Events are a business strategy element, requiring proper preparation and a strategic approach. Chaotic event appearances or last-minute attempts to "jump on the bandwagon" for global conferences lead ...

Picture this: the invites for your corporate event go out, and as soon as people receive them, the wheels start turning. People immediately look at their PTO, their schedules, even their partner’s ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Starting and growing a business without a plan is like ...