Forget FOMO, It’s FOBO That’s Killing Your Sales
Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...
Conquering fear & FOMO: how marketers can bridge the GenAI readiness gap
Ready or not, here AI come… but with a growing gap between potential and readiness, can marketing leaders afford to hide? We ...
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Fear or FOMO? Kantar reveals how marketers can unleash GenAI's potential
Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for ...
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GenAI in marketing: Fear or FOMO?
A new report from Kantar, GenAI for marketing: Fear or FOMO, reveals that the majority of marketers feel ... Schwabe Group, a health and pharmaceutical company, is an example of how end-to-end ...
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Here are 6 ways shopping sites trick you into buying more – and how to avoid taking the bait
Online retailers use psychological tricks and marketing ... example of the psychological tricks a retailer can play. Nike and Lululemon are two companies leading the pack on using FOMO to sell ...