What is there not to love about the cross-media marketing campaign? It brings time-tested direct mail into the mix with digital technologies in spectacular fashion, and we say spectacular because not ...

With unlimited sources of content to sift and choose from, the average human can easily get distracted. That’s why today’s most successful advertisers embrace connected, creative marketing experiences ...

One of the key factors of included marketing is the capability to customise solutions based on purchaser emotions and emblem capability Integrated advertising campaigns provide manufacturers with an ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Regardless of whether you control a seven-figure marketing budget or a one-off £5,000 project, the pressure to deliver the right message to the right target market is immense. And throughout any ...

Marketing is especially important for small businesses that want to expand their reach. Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and ...

David Corchado, Co-Founder & Chief Strategy & Technology Officer at Avenue Z, is a leader in automation, media optimization, and e-commerce. In a paradigm shift about to revolutionize our industry, I ...