Purple Exhibits begins each KBIS booth project by considering more than appearance. The team evaluates visitor flow, product priorities, brand messaging, technology, storage, staffing requirements, ...

According to Trade Show Advisor, exhibitors have just 3 seconds to attract the attention of attendees passing their booth. And that attention is vital. It could mean the loss of a sale or the ...

Flea-market booths can be as simple as a couple of tables or as elaborate as a tent, shelves and display counters. Flea markets are a good place to start a business selling a product and see how ...

Many virtual exhibit booths can be customized and branded to mirror an in-person display. But the question is whether the experience of interacting with the exhibit really delivers value. More than a ...

That’s what I did. CES can be exhausting — navigating 4,000 exhibitors across a dozen venues alongside 140,000 of your closest friends. But it can also be great fun, and you don’t even need to go to ...

With trade shows significantly regaining attendance each year since the pandemic, the competition for attention on the show floor has been bigger than ever. Showing up is simply not enough. Exhibitors ...

For more than 50% of CMOs and marketing directors, space and location on the exhibit floor are most important in maximizing ROI. And that makes perfect sense. With an accessible location and a major ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 52 min ago 4 hours 49 min ago By Adrianne Pasquarelli - 5 hours 40 min ago 8 hours 50 min ago By Ewan Larkin - 11 hours 21 ...

I’ve noticed that many of our exhibiting clients enter into the rent-vs.-buy conversation thinking it’s a marketing decision. But more often than not, the decision between renting and buying is ...