Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

Most entrepreneurs have a general understanding that trademarks are good for business. However, many overlook the importance of having a trademark strategy in place. Simply put, a trademark can be a ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. A business trademark protects your company’s identity ...

A company's business name is among one of its most powerful branding assets. And as with other business assets, it's wise to protect it. If a business owner fails to do so, they run the risk of ...

One of the most complex areas of the law is the regulation of marijuana. As of this writing, medical marijuana is legal in 38 states and recreational marijuana is legal in 23 states. Yet it remains ...

Register a trademark to legally protect brand identity and ensure broad protection. Understanding differences between trademark, patent, and copyright is crucial for protection. Trademark clarity and ...

Opinions expressed by Entrepreneur contributors are their own. Startup founders work tirelessly to build their businesses. They often invest significant resources to develop the perfect business name, ...

Trademarks are used by businesses to signal the origin of their goods or services to consumers, assuring customers of consistent quality and helping to promote the brand.The use of a trademark in ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Businesses have known for hundreds of years that there’s value in a trademark: the shape of a Coke bottle, the swoosh on a Nike shoe, the McDonald’s golden arches. Just how much value, however, has ...

In a complex merger or acquisition, there are many moving parts. Due diligence of trademark registrations can get lost in the shuffle. But thorough review of brand assets can help avoid pitfalls and ...