If you think you're seeing and hearing more from Flo and Dr. Rick, you're right. Progressive's advertising spending jumped 20% in Q1.

Those ubiquitous insurance ads, with characters like Progressive’sPGR1.81%increase; green up pointing triangle Flo, or Geico’s Gecko, were probably a bit harder to spot in 2023. Home-and-auto insurers ...

After taking a week off the chart entirely, Progressive Insurance came roaring back as the undisputed top national advertiser in radio. The Media Monitor’s Spot Ten report for the first full week of ...

Clever and quirky insurance ads may make consumers chuckle, but they apparently don’t make them buy, so expect insurers to shift gears on their advertising, <a href ...